Before tactics, comes strategy. We start with your organization’s goals and challenges. Then, we create communication strategies tailored to you. We identify the audiences that are most impacted, have influence over your organization and you are required to reach out to. We dive deeply into the concerns, needs, and communication preferences of these audiences to inform the communication strategy. We use research and proven audience engagement tactics to develop measurable goals and implementation plans. Then, we implement tactics to deliver effective communications that meet your needs.
Examples of communication strategies that can be developed to support your organization include:
- Internal communication strategies to announce new leadership, changes to an organizational chart or compensation packages, and layoffs
- Communication plans to announce a new service or change of service to members or other audiences and partners
- Broader communication and engagement plans to gather feedback and input on significant changes to organization governance or services
- Website launch or refresh strategies
- Social media strategies
- Strategies to get media coverage of an organizational initiative or announcement